Job Description

Job Overview: We are seeking a dynamic and experienced Assistant Marketing Manager (•Digital•) to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our TPA services. This role requires a strategic thinker with a strong background in digital marketing, analytics, and a passion for driving growth through innovative initiatives.

• Team Leadership:
• Manage and lead a team responsible for all company communications, social media, and marketing collaterals, including flyers, leaflets, and internal and external communications.
• Social Media Management:
• Oversee and manage all social media platforms with the digital team to ensure effective communication and engagement with the audience.
• Develop and execute social media strategies to enhance brand presence and member interaction.
• Digital Strategy and Management:
• Oversee the management and enhancement of mobile apps, web portals, and websites for members.
• Develop and implement digital marketing strategies to drive engagement and satisfaction.
• Presentations:
• Design and manage corporate presentations and specific presentations for clients, SLT members, and other stakeholders.
• Ensure presentations are visually appealing, informative, and aligned with the company's branding and messaging.
• Special Projects and Product Design:
• Lead special projects and initiatives, such as the Pharmacy Delivery project, telehealth services, and appointment booking.
• Design and enhance products and services to improve member experience and journeys.
• Content Creation and Management:
• Ensure the creation, curation, and dissemination of high-quality content across all digital channels.
• Maintain brand consistency and messaging across all digital and physical marketing materials.
• Performance Tracking and Reporting:
• Monitor and analyze digital marketing performance metrics.
• Prepare and present reports on digital marketing activities and their impact.
• Stakeholder Collaboration:
• Collaborate with internal departments and external partners to align digital marketing efforts with overall business goals.
• Member Journey and Customer Journey:
• Ensure the seamless operation and user experience of member journeys across apps, member portals, and websites.
• Monitor and optimize the end-to-end member journey to enhance satisfaction and engagement.
• Collaborate with UX/UI designers to improve the usability and functionality of digital platforms.
• SEO/SEM:
• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
• Manage PPC campaigns, including keyword research, ad creation, and performance analysis.
• Email Marketing:
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated campaigns.
• Monitor and analyze email campaign performance, making data-driven adjustments as needed.

Qualifications:

• Strong leadership and team management skills - previously managed a marketing team with digital focus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, preferably part of it within the insurance or healthcare industry.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM, social media management tools, email marketing).
• Knowledge of web development and mobile app management.
• Ability to analyze data and derive actionable insights.
• Creativity and innovation in designing member-centric digital solutions.
• Only candidates with Healthcare/insurance industry experience will be considered.

Job Type: Full-time

Pay: AED12,000.00 - AED15,000.00 per month