Job Description

POSITION OBJECTIVE:
Implement marketing strategies to develop Home Centre as a brand and to ensure that positioning of the brand is consistent throughout the region.

Key Responsibilities:
Marketing Calendar

Plan the events calendar for the region in consultation with the Territory Concept managers

Execute the signed off marketing calendar across all regions

Budgeting and Planning

Prepare and get management sign off on the annual marketing budget for the territory in coordination with the Concept Marketing team

Manage the territory\xe2\x80\x99s marketing budget. Provide feedback to the Concept Marketing team on approving key marketing expenses

Review Footfalls in the stores on regular basis

Campaign & Media Planning

Coordinate with Concept Marketing team for brand campaigns and activations

Plan and implement the campaign consistently across all regions

Review the effectiveness of advertisements, promotions and take corrective actions

Loyalty Program Activities

Map loyalty program for the region and present insights to Concept and Local Marketing teams

Annalise growth, frequency and monetary contribution from Loyalty program

PR and Customer Events

Coordinate with agencies in consultation with Concept and Corporate Marketing team for order placements and printing needs, shopping bags, etc.

Manage cross promotions with other brands and customer engagement events

Coordinate for PR and media coverage for the brand

Marketing Co-ordination:
Coordinate with the Stores for the following:
o POS Requirements for the launch of Marketing Promotions

o Consolidation and follow up of their requirements with regards to marketing and retail consumables

o Plano gram for the launch of the activities in stores and follow up on the same to ensure timely launch

o Liaise with territory marketing teams to ensure consistency in creatives, advertising, promotions, events and meet other day-to-day requirements

o Coordinate with the marketing department of various malls for exploring different avenues of marketing and communication

o Ensure that the images on the vans and delivery trucks are changed at a regular interval of times

o Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc. (if applicable. Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments

JOB SPECIFICATION:
Post Graduate in Business Administration

4-7 years of Marketing experience preferably from Home Retail/ FMCG industry

Knowledge of Retail Industry and Brands

Knowledge of Marketing and communication activities

Media planning & Commercial acumen

Leadership skills & Strategic thinking

Planning and organising skills

Commitment to excellence & Networking skills

Qualifications

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Primary Location: United Arab Emirates
Job: Marketing
Organization: Homecentre Concept
Schedule label /\xd8\xa7\xd9\x84\xd8\xac\xd8\xaf\xd9\x88\xd9\x84 \xd8\xa7\xd9\x84\xd8\xb2\xd9\x85\xd9\x86\xd9\x8a: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/\xd9\x86\xd8\xb4\xd8\xb1 \xd8\xaa\xd8\xb3\xd9\x85\xd9\x8a\xd8\xa9 \xd8\xa7\xd9\x84\xd9\x88\xd8\xb8\xd9\x8a\xd9\x81\xd8\xa9: Jun 13, 2023, 6:06:57 AM