Collaborate with retailers to enhance sales and market share
Present key insights / recommendations to senior mgmt. & relevant teams
Maintain Market share above predefined targets
Resolve claim verification issues promptly
Role and Responsibilities
Analyze market share data and provide insights / recommendations to the sales team to increase retailers sales potential
Analyze store sales data to identify low performing KPIs (Key Performance Index) of the retailers and collaborate with retailers on improvement and action plans
Determine the most suitable products to display in stores based on retail mapping and the sales characteristics of each store
Ensure actions plans are derived to maximize M/S in respective category/stores and follow up on actions in the next meetings with respective stake holders.
Coordinate with retailers to conduct Partner RM to help improve sales in key stores by focusing on 4 Ps - Product, Place, Price, People
Trade marketing experience to analyse competitive price movements, display status, competitive promotions, sell-out data and direct the sales teams where to take action on a weekly basis
Manage Brand shop & Distributions store sell out analysis and provide the sales team with key insights.
Liaise with the sales team and actively participate in Retail meeting with Retail Channel, Distributor to analyse previous sell out data and take action plans.
Proactively seek opportunities to improve and provide quality inform action to the management and the sales team to improve promotional plan to drive higher sell out.
Verification of Sales (Claims) by using Samsung internal system Market Communication system (MCS)
In case of discrepancies check Electronic data interface (EDI), Point of sales system (MPOS), Supply chain management system (GSCM) and identify the issue (if any) and resolve the issue
Upload manual data on MCS both SKU wise and IMEI/SKU which is received from the partners through KAMs
Develop new reports and continuous improvement of existing reports
Participate, support, or lead initiatives / projects to drive business performance and efficiencies
Proactively communicate key variances, risks and opportunities to relevant stakeholders for corrective actions
Organize and analyze data from available data sources to support retail reporting, projects and initiatives
Create analysis, recommendations, and presentations to support retail initiatives and projects
Develop standard templates, scorecards, and benchmarking capability across accounts and region
Present retail analysis to both internal and external stakeholders
Provide support and proposes recommendations for improvements to tools and information used within retail analytics
Skills and QualificationsQualifications:
Minimum 5-7 years experience, preferably in retail.
Degree in Mathematics / Statistics / Data Science / Computer Science / Business / Finance.
Advanced skills in business intelligence / data visualization tools (Power BI) is a must.
Must be proficient with Excel, including use of pivot tables, financial functions, data analysis, auditing and additional functions; advanced formatting and analysis tools.
Must possess an understanding/ ability to perform statistical modelling and data extraction, and also provide insights and make strategic business recommendations through presentations, reports, and analyses.
Strong problem-solving and analytical skills and the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy.
Market Exposure in consumer electronics retail & sales force activities.
Passion for driving business decisions through data-driven insights.
You have proven working experience as a Data Analyst or Business Data Analyst preferably in retail.
Strong communication skills, with the ability to prepare and present concise and clear results to stakeholders.
Expertise with SQL and working with databases and any scripting language (Python/R) (nice to have).
Strong track record in delivering high impact from data through leading multiple cross-functional projects
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