:About the Company6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi\'s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC\'s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.OverviewThe Performance Marketing Assistant Manager is responsible for optimizing advertising campaigns across various digital platforms to drive sales and app installs efficiently. This role requires a deep understanding of campaign structures, optimization strategies, and creative excellence to achieve business goals.Key ResponsibilitiesAds Optimization1.Performance Max (Pmax)

• In-Depth understanding of the Pmax creative types, campaign structures, tROAS targets, optimizations and creative excellency strategies to drive sales at an efficient CPS and Conversion rate
• Understand contribution of Ad campaigns to business category sales and optimize campaign basis business goals
• Monitor key campaign metrics like sessions, ROAS, CPS, CPI and prepare insightful reports
• Analyze Pmax campaign\'s short term and long term business impact via MMP platform data; analyze acquired user\'s LTV, cohort and retention metrics
• Improve Pmax signals continuously to improve campaign performance

2.Search, Display and YT Ads

• Running search and text ads on Google Search to drive app installs.
• Utilizing visual banners and other formats across Google Display Network to reach potential users.
• Leveraging video ads to promote the app on YouTube, utilizing TrueView and other formats.
• Understanding of YT mastheads vs bumper Ad performance; set specific goals to monitor performance

3.Demand Generation

• Creating demand gen campaigns to increase traffic and AB test optimizations to achieve business targets
• Use audience segmentation and personalized messaging to attract high-quality users
• Analyze cohort and post back metrics for users acquired to further optimize in-app actions

4.META Ads

• Demonstrate strong understanding of types of Ad campaigns, optimizations, creatives & ad text formats, audiences and analytics on Facebook and Instagram
• Creating and analyzing AAA campaigns and it\'s postback metrics with strong understanding iOS SKAdNetwork data reporting
• Analyze install metrics and align budgets in accordance with business goals
• Improve audience signals and set

iOS Campaigns

• Understanding the nuances of advertising on the iOS platform, including compliance with Apple\'s guidelines and utilizing iOS-specific ad formats
• Leveraging Apple Search Ads and other iOS-specific ad networks effectively
• Optimizing campaigns to enhance visibility in the App Store and improve App store conversion rates (App Store Optimization, or ASO)
• Comprehensive knowledge of SKAN data and insights and how to optimize campaigns for iOS audiences across Facebook, Snapchat, Google & other channels
• Implementing rapid scaling tactics and optimizing campaigns for maximum efficiency and ROI.
• Constantly testing and iterating on creatives, targeting options, and bidding strategies to improve performance

Other Key Skills:

• Performance Analysis: Tracking and analyzing key performance metrics such as Cost Per Install (CPI), Conversion Rate, Return on Ad Spend (ROAS), and Lifetime Value (LTV) of users.
• Testing & Experimentation: Conducting A/B tests and experiments to refine strategies and improve performance continuously.
• Budget Management: Allocating and optimizing budgets across different channels based on performance and goals.
• Targeting: Implement precise targeting strategies using the advanced tools and options available on each platform (e.g., Google\'s in-market audiences, Meta\'s custom audiences, Snapchat\'s location-based targeting).

Qualifications

• Bachelor\'s/Masters degree in Marketing, Communications, Business, or a related field
• Comprehensive knowledge and expertise in Google ads, App install ads & content creation for Snapchat, Tik Tok Ads
• 3+ years of experience with the principles of creating an advertising campaigns; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
• Work experience in retail/e-commerce framework is a plus
• Analytical mindset for budget planning & data interpretation
• Certifications from platforms like Google Ads (Google Ads certification), Facebook (Facebook Blueprint certification), HubSpot, etc., demonstrate proficiency in specific areas of digital marketing is a plus.

Benefits:

• Full-time role
• Competitive salary + bonus
• Company employee discounts across all brands
• Medical & health insurance
• Collaborative work environment
• Good vibes work culture.

Apparel Group