Seeking a detailed oriented Digital Performance marketer to join our vibrant team at Sterling Group. Proven experience in digital media planning and buying, with a focus on paid search, social, and display advertising. Key Qualifications/Skillset: - Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc. - Relevant certifications such as Google Ads, Google Analytics, or other industry certifications are a plus - Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Responsibilities: - Develop and implement comprehensive paid media strategies across various digital channels, including but not limited to Google Ads- YT, Meta Instagram + Facebook Ads, Tiktok Ads and Programmatic display. Specializing in SEO optimization along side search engine marketing - Plan, execute & optimize paid media campaigns to achieve key performance indicators (KPIs) such as awareness, traffic, conversions, and return on ad spend (ROAS) - Conduct audience research and segmentation to identify target demographics and refine targeting parameters for optimal campaign performance - Conduct keyword research, analysis, and optimization to identify opportunities for improving search engine rankings and increasing organic traffic - Optimize website content, structure, and metadata to align with SEO best practices and improve user experience and search engine crawling/indexing. Job Type: Full-time Pay: AED9,000.00 - AED10,000.00 per month