Area Sales Manager - Dubai Reporting to: VP, Commercial Middle East & Gulf POSITION OVERVIEW: This role is pivotal in maintaining sales stability and growth within the assigned territory by effectively managing business channels and fostering distributor relationships. The Area Sales Manager will play a key role in aligning distributor activities with the company's vision and strategy, ensuring sales, profit, and collection targets are met through strategic planning and proactive engagement. Flexibility, teamwork, and a proactive approach to commercial operations are essential for success in this dynamic position.
KEY RESPONSIBILITIES: - Develop quarterly and annual targets for partners and distributors, collaborating closely with the local sales team. - Lead and motivate the sales force to achieve set goals, employing effective development practices. - Strategically manage pricing across various channels and accounts to safeguard profitability. - Monitor receivables, collections, and account performance to optimize cash flow. - Implement marketing plans in collaboration with the marketing department to drive product visibility and sales. - Expand sales channels, enhance retail capacity, and establish a robust wholesale network. - Facilitate successful product launches and monitor their performance in the market. - Provide comprehensive training to distributors on new products and technologies. - Maintain product presentation standards in distributor showrooms, coordinating with marketing. - Cultivate relationships with key contracting firms to capitalize on project opportunities. - Explore innovative routes to market to maximize sales revenue. - Enhance brand awareness across all channels through strategic partnerships and influencer engagement. - Continuously analyze sales performance and profitability, making recommendations for improvement. - Identify and acquire new key accounts to sustain growth. - Establish and nurture relationships with consultants, designers, architects, and developers. - Organize training sessions and seminars for distributors and industry professionals. - Stay updated on market trends, competitor activities, and customer needs. - Develop annual budgets and targets to drive market share growth. - Collaborate with CRM unit to streamline project management processes. - Serve as a representative of the company, upholding its reputation and image. - Ensure quality service delivery by distributors, meeting or exceeding customer expectations.
QUALIFICATIONS: - Bachelor's degree in business administration, marketing, commerce, or engineering. - 5-7 years of managerial experience in the sanitary wares field, with a strong track record in UAE and Oman construction markets. - Proficiency in English; Arabic language skills desirable. - Strong communication, negotiation, and relationship-building abilities.
PERFORMANCE METRICS: - Achievement of sales, profit, and collection targets. - Effective management of sales targets, margins, and KAM product mix. - Timely and meticulous CRM deliverables. - Successful development and management of distributor relationships. - Establishment and maintenance of key industry relationships.
CORE CAPABILITIES: - Customer understanding and relationship management. - Strategic channel and customer planning. - Persuasive selling and negotiation skills. - In-depth product knowledge and solution expertise. - Effective pricing management and forecasting abilities. - Lead generation and channel activation strategies. - Commercial acumen and resource planning skills.
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