Job Description

•This position can be located in UAE or KSA •



In this exciting role, you will help shape app strategy and overall app engagement for our customers in the region while improving overall revenue contribution. You will interpret key insight metrics including traffic, conversion, basket analysis and market intel and work cross functionally with stakeholders to implement app campaigns to improve overall app effectiveness.


• Develop and maintain local app trade and content activation calendar tailored to different customer groups and segments.
• Develop app merchandising strategies per category/brand and execute sales & promotional plans. Support localization by working closely with in-market team and HQ teams.
• Monitor competition and social activity to understand emerging trends, pricing & promotional strategies, and explore ideas & improve setting up promotions in line with the commercial calendar.
• Create clear and detailed briefs for the agency and local marketing team, specifying design and copy requirements for app journeys and in-app content. Create and manage key category & Landing Pages to drive traffic from the app push.
• A/B Testing & Optimization: Design and execute A/B tests to evaluate different campaign elements, including creative assets, messaging, and targeting criteria for each segment.
• Data Analysis & Reporting: Analyze test results and apply insights to enhance campaign performance, engagement, and customer conversion rates. Track key performance metrics such as app engagement, campaign ROI, and customer retention. Provide actionable insights and recommendations based on data-driven analyses to inform future app / campaign strategies.
• Stakeholder Collaboration: Work closely with product, merchandising, marketing, and analytics teams to enhance the overall app experience.
• Forecast campaign performance and customer behavior based on historical trends and data insights, adjusting strategies proactively to meet KPIs.
• Support campaign budgeting and resource planning to ensure cost-effective execution of merchandising and CRM strategies while meeting ROI targets.
• Role will have dotted line reporting to Director of Marketing Operations and Director of CRM, Retention Marketing





Minimum Qualifications


• 5+ years of hands-on experience in managing app merchandising. Hands-on experience of using merchandising and CRM tools is mandatory. (Braze - Salesforce)
• Strong analytical skills with proficiency in web analytics and ability to derive insights and recommendations from data.
• Experience building segments, creating content and deploying app campaigns.
• Excellent communication (Fluent in Arabic & English) and collaboration skills.
• Open to work flexible hours to collaborate with headquarters in Pacific Standard Time.





Location: Remote roles can be based in UAE or KSA.





#LI-AM1


Staffing Agency Submission Notice


iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.



About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.



We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.



Our vision is to become the #1 destination for health and wellness across the world.



With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:


Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly

Embrace Diversity & Inclusion Strive for Simplicity




iHerb Benefits

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.



iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.