DESCRIPTIONThis position sits within the EMEA Stores Talent Acquisition Marketing (STAM) Team, specifically supporting the strategic transformation of Amazon's employer brand in the AMET region. You'll be responsible for developing and executing comprehensive employer brand strategies that drive the right volume of applications from qualified talent across our operations and consumer businesses, while building Amazon's reputation as an employer of choice in the region. This role is an individual contributor one and reports into the Audience Insights & Communication Planning Lead, within the STAM team.Key job responsibilities Strategy Development & Execution:
Lead the development and implementation of Amazon's employer brand and recruitment marketing strategy in AMET. Starting with Saudi Arabia, ensuring cultural authenticity and alignment with Vision 2030.
Conduct market and candidate research and competitor analysis to inform strategic planning and identify opportunities.
Develop detailed candidate personas and journey maps for key talent segments.
Create comprehensive communication frameworks that address full-funnel recruitment marketing needs.
Employer Value Proposition:
Lead the formulation, articulation and localization of Amazon's EVP for AMET markets
Ensure consistent EVP implementation across all touchpoints
Develop compelling narratives that showcase Amazon's unique offerings while respecting cultural nuances
Champion the AMET/Saudi talent perspective internally to influence broader employer brand initiatives
Campaign & Content Strategy:
Develop and execute integrated marketing campaigns across paid, owned, and earned channels
Lead the creation of culturally-authentic, Arabic-first content strategies
Establish editorial calendars and content frameworks that support both immediate recruitment needs and long-term brand building
Partner with creative agencies to ensure high-quality, culturally-relevant execution
Stakeholder Management:
Build and maintain strong relationships with key stakeholders including PR, PXT, Business Leaders, and recruitment teams
Collaborate with your peers in the STAM to ensure alignment with broader strategies and coordinate key executions across owned and paid channels
Source and manage agency relationships and external partnerships
Influence senior leadership on employer brand initiatives and investments
Measurement & Optimization:
Establish KPIs and measurement frameworks for all initiatives
Implement testing strategies to optimize campaign performance
Analyze market trends, candidate behavior, and brand performance data
Provide regular reporting and recommendations to stakeholders
Innovation & Best Practices:
Drive experimentation in employer brand approaches
Identify and implement innovative solutions for talent attraction
Stay current with market trends and evolving candidate preferences
Document and share best practices across the global organization
BASIC QUALIFICATIONS- Experience building, executing and scaling cross functional marketing programs - Speak, write, and read fluently in ArabicPREFERRED QUALIFICATIONS- Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprintOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.