Job Description

Looking for a Digital Marketing Specialist. He(or)She will work on national or international broadcast newspaper projects— creating and manage digital marketing strategies and campaigns using the recent technologies and tools.
Primary Responsibilities Include:
The digital marketing specialist will be required to manage marketing efforts using media as well as digital tools.
Development of effective new online acquisition strategies and campaigns especially focused on personalization; actively utilizing customer clone and response models and analytics from the marketing database.
Collaborate with different teams to manage the newspaper marketing, advertising as well as promotional activities.
Plan and monitor the ongoing newspaper presence on social media (Twitter, Facebook etc.).
Conduct strategies to test and optimize user engagement through (A/B testing)
Generate and optimize content for the website as well as social networking accounts.
Assist in promoting the newspaper and increase engagements with the help of digital tools.
Post and moderate campaign specific content on digital platforms and present regular campaign performance reports to the management.
Possess knowledge of new trends in digital marketing and ensure the newspaper is using the most recent technologies.
Assist in the formulation of strategies to build a lasting digital connection with engaged people.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase newspaper and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.).
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Facebook Pixel, Alexa, NetInsight, WebTrends etc.).
Understanding of Web Analytics and KPI’s related to online, mobile, and social marketing campaigns.
Acquire insight in online marketing trends and keep strategy.
Implementing plans and strategies to increase traffic with a focus on organic (non-paid) sources (Search-SEO, Direct, Referral).
Expertise in digital content management tools (Hootsuite, MailChimp, Buffer, Yoast, Ahrefs, Hubspot).
The Requirements:
Fluent in both written and spoken Arabic and English
Must have a reel or portfolio of work to demonstrate skills and abilities
Self-motivated, detailed, and good at problem-solving.
Applicants must have a technical background with a minimum of 4+ years of experience in digital marketing
Must have a strong passion for technology
Good presentation and communication skills
Outstanding technical skills in this field required
Ability to work without supervision and deliver good results
Nationality: Arabic (Preferred)
Location: Abu Dhabi (Preferred)
Education: BSc/BA in marketing or relevant field (Required)
Job Type:
Full-time
Candidates will be required to attach the following:
Resume / CV
Portfolio of previous projects / Personal website
Applying over:
Current careers website where you opened this ad right now.

Skills Required