A minimum of 5-6 years agency experience in PR in either an agency and/or in house role
Outstanding people management skills and track record of effective team working
Principal responsibilities:
Devise all strategic and creative plans for existing clients, supervising and, where necessary, implementing the campaign at a senior level to client and agency satisfaction
Provide senior counsel to clients as required and lead the team in meetings and presentations
Set clear performance objectives for all campaigns; negotiate realistic outcomes and ensure commercial, marketing and campaign objectives are fully aligned, measurable and achievable within the agreed budget
Direct and motivate members of the team to provide the required level of executive and creative input; closely monitor to ensure work is of the highest standards and remains relevant to clients\' needs
Deliver extremely strong written content across all styles, including press releases, features, statements, Q&As, speeches, etc.
Have the final internal say on the amendment and quality of content produced by junior members of the team
Add value to the media planning and approach process by developing relationships with key journalists, overseeing the management of events, negotiating major promotional activity
Give high-level advice on strategic media handling issues, including crisis management, and alert clients to PR risk or opportunities presented by their broader media perception