Job Description

POSITION SUMMARY Nestlé Morocco is looking for an A&P Lead to lead the A&P function across the Cluster while governing the trade approach across all A&P pillars and setting KPIs to track & adhere to the plans, while managing cross functionally to ensure optimal delivery of plans across the cluster teams ranging from Promo Planning, POSM management to Sampling and Brand activations.

A DAY IN THE LIFE A&P LEAD

Lead and manage the sourcing of new production, sampling/activations and co-packing agencies.

Responsible for securing Contracts, while ensuring full compliance with the Responsible Sourcing Audit.

Full alignment with the procurement team to make sure that all contracts/rate cards are being finalized and followed and adhere to.

Represent A&P requirements in the MBPC process while participating in all other activation and promotion decisional meetings (internal & external), ensuring cross functional alignment (Sales, SC, CTDs, Sales Support).

Responsible to manage the approved PFME budget in coordination with all business units by OPC and drive all saving initiatives to reduce cost and increase productivity (sampling & activations, POSM and co-packing)

Accountable and responsible to lead and manage successful End-to-End execution of all consumer promotions.

Supervise proper distribution of POSM and sampling items while ensuring full compliance with local SOP.

Responsible for effective planning and execution of sampling & brand activities in accordance with category plans (Retail/Educational/etc...)

Leading on all saving initiatives to drive efficiency in execution as well as sustainability and recycling

Create/design and maintain detailed Executional Guidelines for all sampling activities and brand activations

Set standards of reference for POSM & sampling and Co-packing best practices

Adhere to and strictly follow Nestlé basic hygiene guidelines on planning, briefing and implementation of Sampling activities and brand activation.

Ensure factory QA sets clear guidelines and carries out periodic spot check when needed. Ensure SOP related are strictly followed across the cluster

Ensure adherence and compliance to NME labelling requirements.

Ensure internal and external alignment on the development of local POSM/Cartons/Packaging/Fixtures related to promotions/sampling &exhibitions.

Ensure strict adherence and compliance to the WHO International Code of Marketing of Breast-Milk substitutes and Nestle Instructions and local country codes.

Ensure quality of promotions in retail through feedback reports on market visits.

Check & evaluate the service performed by suppliers of POS materials, branding, visibility projects and co-packing and address areas for improvement.

Ensure team members are trained and updated on required skills and knowledge.

Establish SMART objectives for team; develop, coach

Identify and develop back-up / potential successors for key roles within the team.

WHAT WILL MAKE YOU SUCCESSFUL...

4-5 years of experience in a similar position in Advertising or Marketing with a full knowledge of the key pillars of the A&P function

Knowledge of Products and local market as well as local trade and international retailers', understanding of company strategies, customer needs and consumer behavior

Knowledge of Retail Management and Field Management

Core Knowledge of the 10 Principles and expert knowledge in our areas of responsibility

Analytical thinking and financial awareness

Planning and organizing, problem solving, influencing

Communication skills (written & oral), training & presentation skills and multi-tasking

Creative, proactive, positive & ambitious, results focused

People oriented & Team player