Elrashidy El Asly

El Rashidy El Asly was founded in 1888. The company factory is still proudly based in Sayeda Zeinab, holding the same value foundation of integrity, quality, innovation, and respect to one another and high commitment to community. These values were and still define El Asly today and they are the reason for the success and expansion that the company is witnessing. El Asly holds a diverse portfolio, which was built through product innovation and based on its clients' needs assessment. This has been the driving force behind our consistent success. The story of our 120 plus years as company provides a valuable perspective to the future and development of our company as we experience growth. Ongoing industry challenge and new competition will require increasing attention and adherence to production, marketing and distribution services that form the lifeline of our organization. El Asly is committed to improving and understanding customers’ needs through constant research. Research is key to our company. Through research different solutions are provided to ensure meeting our diversified clients' needs. El Asly provides quality meal solutions to consumers through the Middle East and Africa through a rich portfolio. El Asly Tahina which is made of 100% ground sesame seeds guarantees quality. The Authentic Egyptian cuisine is distinctive in its appetite for Tahina. This is why El Asly Tahina is highly appreciated by its customers. The same applies to El Asly Halawa which ensures premium taste and quality to our clients.