Dubai Furniture Manufacturing Co. LLC
Dubai Furniture Mfg. Co. LLC. (DFMC) was set up in 1993 for manufacturing and marketing King Koil branded products under license from King Koil, U.S.A. Since its inception, DFMC with its marketing acumen and hi-tech manufacturing facility, has strengthened its position in the market by inc
reasing the range of products coupled with innovation in technology to become a brand leader in the mattress industry in the Middle East which includes Saudi Arabia. Our state-of-the-art manufacturing unit is set up at Dubai Investment Park, Dubai.
DFMC is a part of the A. A. Al Moosa Group of Companies (Arenco Group), which has interests in Real estate, Furnished Apartments, Car Rentals, Five Star Hotels, manufacturing of energy efficient lamps, Trading, Architectural & Engineering Consultancy etc.
In the year 2001, DFMC acquired the license for manufacturing & marketing Serta branded products in the Middle East under license from Serta Inc., U.S.A., the worlds largest mattress company. With the addition of Serta, DFMC has further strengthened its position as a Mattress Leader in the Middle East. Serta products are manufactured differently using high quality raw materials imported from the best in the world using Posture Spiral Grid, which is patented for use only in Serta branded products. Serta is positioned as an Ultra Premium product in the Middle East market.
The 1st Company Showroom for Serta in Riyadh is operational. ABTL has 19 King Koil dealer showrooms throughout the Kingdom of Saudi Arabia.